INDEPENDENT TRADING DESK · MANAGED SERVICE · SINCE 2012
Most of what your media does never reaches your reporting.
Across six independent measurements — five operators, two continents, six years — between 89% and 96% of conversions were never credited to a click. Your analytics is not wrong. It is answering a different question from the one you are paying to answer.
89.0–96.2%
View-through share of conversions across six independent, platform-verified measurements. Not modelled.
27.8
Impressions per converting journey — against 0.12 clicks. Measured on customer-ID-level path data.
5 of 5
Current clients where attribution scope was reconciled before the first impression was bought.
THE PROBLEM WE KEEP FINDING
Two systems, counting two different populations
Neither number is wrong. They answer different questions — and almost nobody agrees which one governs before the money moves.
What your system sees
Click-initiated journeys only. Single session, single device. Cookie-lifetime bounded. Web only, where no app measurement exists. Last touch takes the credit.
What the trading platform sees
View-through and click journeys. Multi-day exposure windows. Cross-device identity resolution. The full exposure path to conversion.
What happens next
A gap neither side can explain to a board. Confidence goes quietly, and a quarter or two later a budget does not renew. Nobody churns on a number they understand.
Reconcile what your measurement can see before you spend, not in the appendix afterwards.
An extension of your performance team, not a vendor
An independent programmatic trading desk running The Trade Desk as a fully managed service. One operating layer coordinating audiences, exposure, frequency and measurement across CTV, online video, display, audio, native and digital out-of-home.
Independent means recommendations follow client value, not supplier loyalty. Sometimes that means recommending you spend less, pilot first, or reject inventory.
Deposit-first, on one page: definitions are agreed before reporting starts. A number is only reliable when both sides mean the same thing by it.
THE DUE-DILIGENCE SCRIPT
Twenty questions your programmatic desk hopes you never ask.
We wrote the due-diligence script for betting and gaming brands buying programmatic — and published it, knowing it would be used on us. None of them are trick questions. Every one has a straightforward answer at a well-run desk.
What you are really measuring is the gap between confident and evasive, because how a partner answers in the pitch is how they will report in month six.
| “Can I see raw path-to-conversion data for my campaigns?” | Q07 |
| “When did you last recommend cutting a channel that looked good?” | Q10 |
| “What's your attribution window — and who can change it?” | Q12 |
| “Do you take rebates or arbitrage media?” | Q15 |
| “Walk me through an account you lost, and why.” | Q20 |
Five of the twenty, open with no form. The full set is in the guide.
WHERE TO START
Put us against the twenty questions before you put us against a budget.
No pitch deck, no discovery call disguised as a favour. Send the questions you actually need answered and we will answer them in writing.
— Answers in writing, not a call
— We say what we cannot evidence
— No obligation, no sequence, no list