Tor Olav Haugen
Navigating Attribution: GA4 vs. Programmatic in the Digital Marketing Landscape
Are you a marketer ready to dive deeper into the world of attribution? Eager to uncover the true value drivers within your digital media...
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Tor Olav Haugen
May 2, 20232 min read
the Trade Desk, ThumbAd: Capturing 60% Global Ad Spend, Leading DSPs in 2023 SPARK Matrix
Recognized for Excellence: The Trade Desk DSP, a Trailblazer in the Programmatic Advertising Landscape Experience Comprehensive...
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Tor Olav Haugen
Apr 24, 20232 min read
Harness the Power of the Open Internet with The Trade Desk and ThumbAd
Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open...
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Tor Olav Haugen
Apr 21, 20232 min read
A Comprehensive Guide to Connected TV Advertising: Tips for Success
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising
Connected TV (CTV)
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Tor Olav Haugen
Apr 20, 20234 min read
Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising
Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...
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Tor Olav Haugen
Apr 13, 20232 min read
The Rise of Programmatic Connected TV: Unlocking New Opportunities for Advertisers
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV) has emerged as a game-changing...
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Tor Olav Haugen
Apr 13, 20232 min read
Google's Impact on Attribution Models: How Advertisers Are Losing Control
Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...
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Tor Olav Haugen
Apr 13, 20232 min read
Overcoming Marketing Challenges in the Online Betting Industry Moving Beyond Click-Based Attribution
Tackling Marketing Pain Points in the Online Betting Sector: The Attribution Dilemma The online betting industry is constantly evolving,...
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Tor Olav Haugen
Mar 23, 20232 min read
Double Your Programmatic Power: The Benefits of a Dual-Platform Strategy for Marketers
Should we be dealing with multiple DSPs and vendors, or is one programmatic partner enough? As marketers, our ultimate goal is to create...
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