Tor Olav Haugen
the Trade Desk, ThumbAd: Capturing 60% Global Ad Spend, Leading DSPs in 2023 SPARK Matrix
Recognized for Excellence: The Trade Desk DSP, a Trailblazer in the Programmatic Advertising Landscape Experience Comprehensive...
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Tor Olav Haugen
Apr 24, 20232 min read
Harness the Power of the Open Internet with The Trade Desk and ThumbAd
Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open...
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Tor Olav Haugen
Apr 21, 20232 min read
A Comprehensive Guide to Connected TV Advertising: Tips for Success
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising
Connected TV (CTV)
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Tor Olav Haugen
Apr 20, 20234 min read
Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising
Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...
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Tor Olav Haugen
Apr 13, 20232 min read
The Rise of Programmatic Connected TV: Unlocking New Opportunities for Advertisers
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV) has emerged as a game-changing...
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Tor Olav Haugen
Apr 13, 20232 min read
Google's Impact on Attribution Models: How Advertisers Are Losing Control
Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...
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Tor Olav Haugen
Apr 13, 20232 min read
Overcoming Marketing Challenges in the Online Betting Industry Moving Beyond Click-Based Attribution
Tackling Marketing Pain Points in the Online Betting Sector: The Attribution Dilemma The online betting industry is constantly evolving,...
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Tor Olav Haugen
Mar 23, 20232 min read
Double Your Programmatic Power: The Benefits of a Dual-Platform Strategy for Marketers
Should we be dealing with multiple DSPs and vendors, or is one programmatic partner enough? As marketers, our ultimate goal is to create...
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Tor Olav Haugen
Mar 16, 20233 min read
Why Programmatic Advertising Should Be Your Top Priority in 2023!
How Programmatic Dominates Across Various Inventory Sources and Offers Unprecedented Reach As digital advertising spending continues to...
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Tor Olav Haugen
Mar 15, 20232 min read
Why Programmatic Advertising Should Be a Must-Have in Your Mediamix!
As programmatic advertising continues to grow and evolve, it will become increasingly important for brands and advertisers to leverage this
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Tor Olav Haugen
Mar 15, 20231 min read
A Guide to Understanding the Different Types of Programmatic Advertising
Understanding the different types of programmatic advertising.
Programmatic advertising is a rapidly growing industry that has revolution
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