Tor Olav Haugen
Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising
Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...
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Tor Olav Haugen
Apr 13, 20232 min read
The Rise of Programmatic Connected TV: Unlocking New Opportunities for Advertisers
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV) has emerged as a game-changing...
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Tor Olav Haugen
Apr 13, 20232 min read
Google's Impact on Attribution Models: How Advertisers Are Losing Control
Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...
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